Trusted by 40,000+ online sellers



Dominate the competition
Win more Buy Boxes
Informed Repricer customers increase their Buy Box ownership by an average of 63% in their first two weeks.
Set it and forget it
- Our proven algorithms keep you ahead of the competition so you can focus on running your business.
Raise the Buy Box price
- We don't just get and keep the Buy Box, we also maximize profit by raising your price as high as possible without losing the Buy Box.
Battle tested
- Over our 15+ years of experience we've seen it all and incorporated every scenario into the most advanced algorithms of any repricer software.


The fastest Amazon repricer
Increase your profits
Our repricing software algorithms work 24 hours a day, 7 days a week to constantly keep your prices competitive so you can maximize profits in your sleep.
Reprice upwards
- Never leave money on the table, your prices need to go up to maximize margins whenever possible.
Grow your margins
- We don't increase sales by just driving down the price, our battle-tested repricer is optimized to make you the most money possible.
Reset Price Wars and Protect Profit
- Our Price Reset and Smart Max features work together to prevent a race to the bottom and keep listings from getting removed.
From hands off to full control
Strategies that work for you
Let our proven strategies take the wheel, or customize your own repricing strategy to optimize your prices exactly the way you want.
Win and keep the Buy Box
- Our Get The Buy Box algorithm does all the work to keep your prices exactly where you want them, completely hands-off.
Find your optimal price regardless of competition
- The Optimal Price algorithm uses machine learning to optimize your prices for maximum profit, no matter what the competition landscape looks like.
Maintain sales velocity
- Use the Private Label algorithm to find the best price that will maximize your profits while still maintaining sales. Perfect for any scenario where there is no direct competition.
Build your own
- Choose who to compete against and exactly how you want to be repriced. Take full control to tweak every setting and get the exact behavior you're looking for.

The most reliable Amazon repricing tool
Explore the benefits of using Informed Repricer
The essential tool that 40,000+ Amazon and Walmart sellers rely on.
Automatically protect your profits
We offer a suite of features designed to increase your sales while still protecting your margins.
Sync data from other popular tools
Integrate with popular tools like InventoryLab, Webscraperapp, and more.
Optimize your prices 24/7 with our repricing strategies
We offer a wide variety of automated repricing strategies, from proven algorithms to completely customizable strategies.
Informed Repricer is the fastest automated repricer
Sellers who sign up for Informed Repricer make more money
Amazon and Walmart sellers who use Informed Repricer instantly make more sales, increase their profits, and win more Buy Boxes. On average, Informed Repricer customers increase their Buy Box ownership by 63% in just two weeks! Informed Repricer is the #1 choice for online sellers looking for the fastest repricing software.
We offer a large variety of repricing strategies for all types of online sellers. Whether you want to use a proven strategy or build your own custom strategy, we have an automated repricing strategy that can help you make more money.
- 30%
- Revenue increase
- 50%
- Profit increase
- 30%
- Orders increase
- 15+
- Years of experience
Win more Buy Boxes and beat competition
Solutions for all types of online businesses
We offer powerful repricing software solutions for all types of online businesses.
Online Arbitrage
- Informed Repricer helps arbitrage sellers manage pricing, maximize profits, and beat your competition 24/7.
Private Label
- Informed Repricer helps private label sellers by automatically finding the best prices for your products to maximize your sales and profits.
Online Retailers
- If you’re an online retailer looking to instantly make more money, Informed Repricer is the best automated repricer for your Amazon or Walmart business.
Dropshippers
- Informed Repricer can help increase your sales, improve your profit margins, and grow your Dropshipping business.
The best Amazon and Walmart repricing software
Why professional sellers choose Informed Repricer
Start repricing in just 10 minutes
Setting up your Informed Repricer account is quick and easy! We guide you through the process step-by-step so you can start repricing in no time.
Experience the power of the fastest repricing strategies available
While other repricing tools make you pay extra money to send instant price changes, we send instant price changes for all of our customers to keep your prices competitive 24/7.
Save countless hours of time each week
In today’s competitive landscape, manual repricing just doesn’t cut it. Our automated repricing strategies not only increase your sales, but also gives you back the time you would normally spend manually repricing.

United States
United Kingdom
Ireland
Canada
Mexico
Brazil
Germany
France
Italy
Spain
Netherlands
Japan
Australia
United Arab Emirates
Sweden
Poland
Belgium
South Africa
Turkey
Saudi Arabia
Singapore
Try the fastest repricing tool for free
How our free trial works
All features included
While other automated pricing tools either don’t offer free trials or limit the features you can access during your trial, we give you access to all of our features, including the fastest repricing strategies, our auto-calculated Min and Max prices, and more.
No credit card required, no contracts
We’ll never make you enter your credit card info or commit to a plan during your free trial. After your free trial ends, it’s completely up to you whether you want to sign up for a paid plan.
Free repricing for all listings for 14 days
We offer automated repricing for as many listings as you want, even during your free trial! In just two weeks, you’ll be able to see how Informed Repricer's strategies increase your sales and profits.
