Sales applications
Drive revenue with connected, AI-enhanced sales experiences
Accelerate sales with insights and AI
Turn leads into revenue faster with a connected lead-to-cash process that boosts efficiency, improves outcomes, and helps you adapt to every buyer’s needs.
Connect data, processes, and people to improve outcomes
Connect your business processes to speed up lead-to-cash, and use AI to streamline engagement and deliver smarter, more seamless sales experiences.
Apply insights to help reps operate at scale
Equip your team with insights, recommendations, and AI summaries to enhance engagement and make confident, well-informed sales decisions.
Adapt to new customer needs and market opportunities
Stay ahead of market shifts by quickly adapting your focus and sales strategy with embedded AI that surfaces key insights to help you act on what matters most.
Explore sales capabilities
Boost sales and buyer satisfaction with smart tools that help you close deals faster, tailor outreach, and stay ahead of shifting buyer expectations.
AI-driven CRM solution for sales automation, lead management, and analytics
- Empower sellers with guided workflows that simplify customer engagement and gamify deal progression.
- Create workspaces that help improve engagement rate, prioritization, conversion, and manager oversight—regardless of team location.
- Use real-time data and AI-driven analysis to spot at-risk deals, predict outcomes, and stay on track with your revenue goals.
- Mobile selling lets you sell smarter from anywhere, with mobile-friendly navigation and natural language input to streamline tasks and speed up your sales workflow.
- Digital sales dashboard lets you access a complete view of each customer with timelines, history, and back-office data to drive more informed, relevant interactions.
Configure Price Quote (CPQ)
- Configure and price even the most complex products quickly with error-free quotes, automated workflows, and built-in margin protection.
- Connect CPQ to CRM, e-commerce, or ERP to streamline quoting, simplify approvals, and deliver a seamless sales experience across platforms.
Sales incentives
- Boost sales at scale with optimized incentive compensation tied to key goals and KPIs—all designed to motivate and align your entire sales team.
- Streamline sales ops with real-time dashboards, flexible territory planning, and automated payouts that improve efficiency and accuracy.
Order management
- Manage customer quotes, contracts, and orders with minimal manual effort—reducing errors and speeding up the entire order process.
- Use real-time inventory, credit, and compliance data—plus AI-based recommendations—to extract, correct, and confirm orders automatically.
Automate tasks to amplify impact
Free up your team with automation and insight. Streamline sales and service while improving productivity, personalization, and results.
Power up your B2B sales at the core
Join us on Nov 13 to learn how to align your B2B sales strategy with marketplace shifts.
See how customers are succeeding with SAP
Digital excellence in customer experience
Learn how Grupo Q, a leader in auto sales and maintenance, is delivering an optimal customer experience.
Modernizing the customer experience
See how the MACO Group is digitalizing and automating their sales processes with a CRM platform from SAP.
Enhancing CX with data-driven processes
Learn how Vileda implemented intelligent solutions, resulting in high-quality data for decision-making and problem solving by sales and service team.
Streamlining and automating sales quotes
Find out how EXFO Inc. slashed response times, improved quote accuracy, and enhanced customer experiences.
See what analysts are saying about SAP
Selling smarter with AI and data
Discover ISG recommendations for practical AI and intelligent technology solutions to modern B2B sales challenges.
IDC explores AI’s potential for revenue management
Discover how leveraging SAP Business Suite’s AI advancements can lead to superior sales efficiency and resiliency.